Category: Coach

These listed dragon series products of the birth of the dates back to 2011 years before the summer. Back then, “Richard case and his team began to discuss how to combined with the upcoming dragon–to use in determining the dragon pattern, the sales team to Shanghai for local famous graffiti art Home ZhangLan, put forward by his preliminary design to conceive, then through the Coach New York headquarters goods department to make final in which products on the use of the artist pattern design and cooperation, contributed to these new products well on the market.

The international luxury brand generally will not do that-rhode pr senior vice President and general manager of Shanghai brillant said: “the more high-end brand, specifically for the less one please area of the market to do in the design of local cultural elements into products. In fact, many into one Countries of the local culture elements products can often gain of the global sales success. ”

However, launch dragon totem series man bag, but also reflect the coach outlet online for men to the attention of the products.

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Positioning change, cocah outlet products by the past monochromatic department, also completely with leather as the raw material of a single mode, began to diversification development. Now, Coach bag bag products more than 60% of the products, is mixed leather, canvas, textile cloth material is made. Choose the change of raw material, make Coach product becomes lighter, more fashion.

Fashionable design, reasonable price, Coach created a miracle of Wall Street. 2000 years ago, the growth of the Coach or negative, but 2001 from Sally group (Sara Lee) fully independent, its sales rise from $500 million to $2.6 billion, more than four times the growth. 2003 Years later, Coach of ascension to over 70% gross margin, profit every year from $64 million to $500 million or so suddenly and violently, and in recent years, or even more than LVMH, Tiffany, calendar peak Group (Richemont Group), which is the head of the global luxury profit.

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